To adopt strategic plans and innovations to establish Maharashtra as a major tourism destination at the national and international levels. To promote sustainable development by implementing the concept of eco-friendly tourism, and to create world-class experiences by developing tourism infrastructure, services and technology. To create employment opportunities through tourism by increasing the active participation of local communities and to promote inclusive tourism. To provide unique and unforgettable experiences to tourists by conserving and promoting the rich cultural, historical and natural heritage of the state.